Last night, at the end of a long day, I had a particularly poor customer service experience while grabbing a few items at a grocery store.
The details aren’t as important as what happened next.
I thought of calling the store and regional managers, but it felt like wasted energy.
Because I didn’t think it would matter.
When thinking about the whole of my experience over many years at this store, particularly when checking out, I had to admit that it’s been pretty poor. I’d even long ago opted for self-checkout because the team member interactions were so universally unpleasant: Often no greeting at the register, often distracted, and sometimes no interaction at all, save for the total owed.
Think about that.
The last impression happens at checkout.
And it’s so inadequate and unpleasant that I’d diverted around it.
That’s not a fluke.
That’s an organizational issue of culture and expectations.
And leadership.
A few things for consideration:
- Does your organization truly prize customer service? Is it imbued in your culture and messaging?
- Are you hiring for it?
- Are you training team members thoroughly and does that training include parameters for autonomy and how and when to escalate to solve the problem?
- Are you monitoring the performance of customer-facing team members and is their compensation tied to their effectiveness?
- Have you carefully considered the last point of contact with your customers and the feeling and flavor of experience you want to leave them with?
Exemplary customer service is not a nice-to-have. It is a market-driving advantage.
Anyone visiting a Chick-fil-A – anywhere — can attest to that.
When customers or clients raise objections, it means that they still care enough to give you the opportunity to make things right.
Retreating – quietly quitting — is far more lethal to business than complaint.
Ways of Working Together:
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One way to plan for life after corporate is to think about it in the margins, watch your runway grow ever shorter, and then try to find something(s) of interest after the door closes.
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From Blue Cross and Blue Shield to Harvard, from Caterpillar to the Association of Financial Professionals, from Women in Cable Telecommunications to the American Bankers Association, audiences describe me as engaging, interactive, inspirational, and giving them the practical tools and strategies they need for real-time business implementation.
For a full list of topics and descriptions go here.
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