Or done it that way before.
Are among the least best reasons for not attempting something in business.
They might be reasons for caution or prudence or calculation or investigation or experimentation.
For learning and trialing and piloting.
But not for declining the exploration.
Amazon, the light bulb, cell phones, rockets into space, the car, ice cream, the internet …
‘We haven’t done this before’ can be an ignition for innovation, for the future.
If leaders frame it that way.
And nourish the expectation and mindset.
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