He isn’t playing by the rules.

Because he wants to reinvent them.

It’s risky.

A big play.

With very big players in the middle who will fight to keep the status quo.

“It’s not for the light of heart,” Glen Tullman says.

But the CEO of Transcarent thinks it must be done.

And that the time is now.

We recently sat down in Chicago to chat.

About obstacles.

About attempting something that even Jeff Bezos couldn’t pull off.

About making a difference in healthcare and leadership courage.

And about leading and growing a company with a beginner’s mind.

Which sometimes means swimming – and flailing – in Lake Michigan.

Take a look.