What they want and prefer?

Giving them surveys?  Polling them?  Inquiring about what additional products/levels of service/offerings you can provide?

I know you’re just trying to hang on – to your talent, to the rear bumper of the speeding car that is your business, to your sanity after so many months of sprinting.

I know.

And it might seem counterintuitive in the midst of all this growth to ask what more your customers and clients want.

It also might sound like a pain in the neck.

But now’s the time.

Ask them.

It will distinguish you.

And serve them.