- Variety breeds excitement
- A full display moves more product
- When your customers have multiple options, deliberately and happily bring your product to them (i.e. move from the porch to the sidewalk) rather than sitting back and hoping they find you
- Make real connections, even if brief, i.e., “Tell me about your costume!”
- Be generous; it makes everything more fun
Fight the Good Fight
If you’re distracted and trying to multi-task, the other person will know it. I don’t need to tell you that our focus is fractured these…


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